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Brownies were once largely ignored — quick, sweet, and rarely memorable. In 2025, they’ve taken centre stage. Once overlooked, this dessert has evolved into a luxury item — full of craftsmanship, flavour innovation, and gifting power.
At Dello Mano, we’ve been part of that transformation from the very beginning. But how did this shift happen — and where is it heading next?
In this blog, we explore the evolution of brownies in Australia, spotlight the trends redefining them in 2025, and share how one small Brisbane bakery helped lead the way.
For many years in Australia, brownies were an afterthought. Often dry or overly sweet, they rarely stole the spotlight. But over the past decade, something changed.
Brownies became indulgent. Elegant. Even luxurious.
They found their way into weddings, corporate events, and premium food gifting — not as fillers, but as the feature. A perfect bite of comfort, elevated.
Dello Mano was born to help reimagine that. With a background in food science and a passion for quality, Dello Mano's founders Bien and Deborah Peralta introduced a new kind of brownie — handcrafted with Belgian chocolate, real butter, and care.
“We first heard bour brownie described as a ‘luxury brownies’ from a national journalist,” Deborah recalls. “She paused, searching for the right words — and finally landed on that. It stuck.”
In 2025, ingredient transparency matters more than ever. Gone are the days of margarine and off-brand chocolate. Today’s best brownies are built from the best.
Think Belgian couverture, organic vanilla, local butter, and house-made ganache.
At Dello Mano, we use Belgian Chocolate, use real fruit inclusions, and never compromise on flavour. This is what customers remember — and return for.
Mass production may be efficient — but it rarely moves people.
That’s why, in 2025, consumers are choosing small-batch over scale. Handcrafted brownies bring a sense of personality and care that machine-made products can’t replicate.
“We once created a custom two-piece brownie box for a wedding. The couple — long-time customers — didn’t want their own name on the box. They wanted ours. Seeing our brand so cherished, so central to their celebration, was unforgettable.”
The luxury brownie isn’t just delicious — it’s an experience.
Wrapped in gold foil. Tied with ribbon. Delivered with a personal notes.
Brownies are now featured in curated gift hampers, high-end retail, and corporate gift strategies. They’re not just sweet — they’re meaningful.
Dello Mano’s brownies have been gifted by luxury brands like Cartier, used in premium gate lounge launches, and featured in global gifting campaigns.
In 2025, flavour is storytelling. Bakers are moving beyond chocolate and nuts, experimenting with spice, fruit, and texture.
From classic to creative: our luxury brownie collection surprises with bold, natural flavour combinations.
From maple pecan to raspberry-hazelnut and honey macadamia — customers want to be surprised.
“I personally pushed for our Salted Caramel Brownie,” says Deborah. “I love caramel, but gooey versions didn’t work for our product. So we developed a caramel white chocolate ganache — rich, smooth, and uniquely ours.”
As online gifting explodes, brownies have found their niche.
Beautifully packaged, universally loved, and able to travel well — they’re perfect for sending thanks, love, or celebration.
Dello Mano pioneered brownie delivery in Australia. We’ve shipped boxes nationwide — and internationally — with packaging and logistics refined to protect every bite.
With Brisbane growing as a city, we expect demand for locally made, premium edible gifts to grow. Brownie delivery will continue to thrive — as both a personal gesture and corporate gift.
According to Lucintel Research, there is a growing interest in high-end and luxury gifts, The company projects that this is due to increased disposable incomes and a focus on quality inforcing the growing demand for thoughtful, high-quality gift options with sustainable packaging.
Sustainability
Expect increased focus on sustainable packaging and responsibly sourced ingredients — without losing the luxury finish.
Health-Conscious Options
Gluten-free and, dairy-free, will grow — but never low in taste. The demand for better-for-you indulgence is growing.
Collaborations
Expect more partnerships between artisanal food makers and luxury brands, co-creating unique experiences.
“In a divided world, food still connects us,” Deborah says. “Brownies — especially handmade — express care. I believe they’ll become even more important in gift-giving, both personal and corporate. They’re small, but they carry heart.”
From humble café snack to global luxury gift, the brownie’s evolution mirrors a bigger shift: towards quality, craft, and care.
Dello Mano is proud to have helped lead that journey. And we’re excited to keep baking — and innovating — into 2025 and beyond.
Shop the Luxury Brownie Gift Collection →
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